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How an Israeli Family Conquered the Vienna Food Scene

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If London has Ottolenghi; Paris, Miznon; and Jerusalem, Machneyuda, then Vienna has NENI. Founded in March 2009 by the indefatigable Haya Molcho and her sons, NENI has become the go-to restaurant in Vienna for eclectic Israeli and Middle Eastern cuisine. With NENI, the Molchos also became pioneers, introducing the kaleidoscopic Israeli palette to an Austrian audience while transforming Vienna’s historic but slightly staid Naschmarkt from a traditional market into a gastronomic hotspot.

In a city marked by its Turkish-owned kebab stands, NENI has broadened the definition of Levantine food in Vienna beyond that which can be handheld, stuffed inside a pita. Haya has taken the classics and turned up the volume. For example, NENI is famous for its “hamshuka,” hummus that contains a fragrant mound of warmly spiced ground beef and lamb, served with pita. Also beloved is the Jerusalem plate, a mishmash of grilled chicken scented with Oriental spices and fresh herbs, drizzled with tahini and accompanied by house-made hummus and a pita.

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